O algoritmo do Facebook foi treinado para identificar e bloquear conteúdos considerados pouco indicados para a rede social, como é o caso de fotografias/vídeo com teor sexual. Até aqui nada de errado, não fosse pelo fato de o algoritmo da rede social também ter bloqueado um anúncio que visava a venda de sementes de cebolas, cuja fotografia foi considerada “demasiada sexual”.  

Jackson McLean, gestor responsável pela empresa Gaze Seed, pediu ao Facebook para rever a situação mas, infelizmente, a rede social manteve-se em silêncio sobre o assunto. Só quando o caso foi reportado pelo site National Post é que o Facebook se pronunciou sobre o assunto, indicando que havia sido cometido um erro.

“Usamos tecnologia automatizada para manter a nudez fora das nossas apps mas às vezes não distingue este tipo de cebola de, bem, vocês percebem. Restauramos o anúncio e pedimos desculpa à empresa”, afirmou uma representante do Facebook.

Entretanto McLean parece ter se divertido com o caso, admitindo que “de certa maneira as duas formas redondas pudessem ter sido entendidas como peito ou algo nu”. “Tem que ter uma imaginação bastante ativa para olhar [para o anúncio] e ver ver algo sexual nele”, afirmou McLean à CBC News. 

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”> Ver esta publicação no Instagram</div></div><div style=”padding: 12.5% 0;”></div> <div style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”><div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);”></div> <div style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;”></div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);”></div></div><div style=”margin-left: 8px;”> <div style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”></div> <div style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”></div></div><div style=”margin-left: auto;”> <div style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”></div> <div style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”></div> <div style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div></a> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/CF4jWnPFTHt/?utm_source=ig_embed&amp;utm_campaign=loading” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>So we just got notified by Facebook that the photo used for our Walla Walla Onion seed is "Overtly Sexual" and therefore cannot be advertised to be sold on their platform… ? Can you see it?</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>Uma publicação partilhada por <a href=”https://www.instagram.com/gazeseed/?utm_source=ig_embed&amp;utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;” target=”_blank”> The Seed Company by E.W. Gaze</a> (@gazeseed) a <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2020-10-03T13:48:50+00:00″>3 de Out, 2020 às 6:48 PDT</time></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>